Introduction

Hey there. Hey there. Have you ever checked your email opening rate? If it’s lower than 35%, you might be in trouble because good opening rates are usually 45 to 50%. Do you feel like your emails just take up space but don’t get opened at all? You’re not alone. I feel the same. But there’s a way to bring up the opening rates of your emails. Let’s talk about how to write emails your subscribers actually want to read.

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Storytelling

We are completely wired to love stories. That’s why so many movies become hits. Pure storytelling transports your readers and makes them immersed in the moment.

Your emails can do the same thing. You just need to appeal to their senses—whether it’s sight, sound, touch, taste, or smell.

Share a personal anecdote or a behind-the-scenes look at a new product launch. Tell another customer’s success story. Add sensory details to make your emails unforgettable.

Here are a few ways to do it:

1. Add visual details by describing the color, movement, or expressions. Help your readers see what you’re talking about.
2. Use sound to bring your story to life. The softer the sounds, the better your readers will immerse themselves.
3. Describe physical sensations like the warmth of your blanket now that winter is approaching.
4. If your niche is about food or drink, use taste or descriptions that bring your email to life.
5. Evoke strong feelings by triggering memories. For example, pine cones and their aroma, or even pumpkins during Thanksgiving.

How to incorporate this

The next time you write a newsletter, think about a story or tip you want to share. List out the sensory words you can include. You don’t have to write about all five senses, but use a couple of them.

This projects vivid imagery. Your readers will look forward to your emails knowing that every time, you’re going to transport them somewhere different.

Here’s an example:

Instead of writing: “Our new candles are available now”

Try this: “I lit our new lavender candle this morning, and within seconds, the entire room smelled like a summer evening in Provence. You know that moment right after sunset when the air is still warm but there’s a gentle breeze? That’s what this candle does.”

See the difference? The second version makes you feel something.

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Don’t use the jargon

Avoid all the corporate jargon. Speak casually and directly with a bit of humor. Don’t sound like a corporate machine. And for goodness’ sake, don’t use AI oft-used words or get your newsletter written by AI. Let your subscribers feel like a human being has written it.

Your email can be a combination of formal and casual so it appeals to everybody. It is a way to connect with your subscribers so they become loyal enough to buy from you.

Test your email

The best way to do it? Read it aloud and see whether you would be interested in such an email yourself.

A natural, conversational tone will help you engage with your subscribers.

Email Content

Now that you know how to write an email, what do you actually write in it? I usually share a tip for content making. You can share any of your hottest hits or nuggets of brilliance. A personal anecdote about your business life that’s relevant to your niche. Something you’re reading. Something that didn’t land well with your followers. A quirky habit you always do before a launch.

Make your email sound human and relatable.

It’s said that the first few lines of your newsletter can make or break your engagement. Try to add something that grabs attention and makes them want to keep reading. Don’t waste time after you write their name.

Here’s a quick checklist:

1. Does it trigger curiosity?
2. Does it have something of value or entertainment or a discounted offer?
3. Is it bite-sized, short, and punchy enough?

If you subscribe to many newsletters, check what catches your eye. Add snippets from them as inspiration in your phone’s notes app.

Treat your newsletters with honesty. Infuse them with stories. Share a piece of yourself. Don’t keep overthinking it—keep it punchy and bite-sized.

Use all these tips and try them in your next newsletter. See how it works out. You never know, you might just make some best friends through your emails.

Types of emails to send to your subscribers:

Make it personal – Show your vulnerabilities and strengths, your successes and failures. Tell them how something helped you because it will definitely help them too.

How-to emails – A tip or hack can form the subject of your email.

Address problems and fears – Talk about pain points your audience might have and how to solve them.

Focus on the benefits of your products if you’re launching anything and how it would help them.

Tell a story – A personal anecdote. Share a struggle you’ve overcome.

Offer solutions that can be applied instantly – A quick win is what your subscribers are waiting for.

Share data or statistics – These could be successes or failures. Real data helps readers make decisions. Numbers always catch the eye.

Wrapping It Up

Email marketing isn’t about being perfect. It’s about being real. Write like you’re talking to a friend over coffee. Share stories that matter. Use words that paint pictures. And always, always let your personality shine through.

Your subscribers didn’t sign up for a corporate memo. They signed up for you. So give them that—your voice, your experiences, your honest take on things. When you do that, opening your emails becomes something they look forward to, not something they skip.

Start with one email this week. Pick one tip from this post and try it out. See what happens. I think you’ll be surprised at how much a little storytelling and authenticity can change your open rates. And if you want more weekly tips on content creation and email marketing, join my newsletter. I’d love to have you there.

Want easy, practical content tips to grow your business? Join my weekly email list for Canva tricks, new social media updates, and simple strategies that actually work.

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