If your email open rates are below 35%, it’s time to rethink your approach. The secret is storytelling with sensory details that transport your readers somewhere different. Skip the corporate speak and write like you’re talking to a friend. Here’s how to write emails your subscribers actually look forward to reading.

Email marketing gives you a direct line to your customers, one you actually own. Unlike social media where algorithms change overnight, your email list stays yours. It’s budget-friendly, lets you be yourself, and helps you build real relationships with your audience. Here’s how to get started building your list and what to send once you have subscribers.

How To Use Storytelling Hooks In Social Media Content to make your posts more relatable, readable, and remembered. Whether you’re a business owner, author, or bookstagrammer, storytelling can help you create content that connects. In this post, you’ll learn what storytelling hooks are, why they work, and how to craft them—even if you’re just starting out. Plus, you’ll get real examples and content ideas for your own niche.

Content upgrades are powerful tools to grow your email list and engage your audience. In this guide, you’ll learn what they are, why they work, and step-by-step strategies to create highly effective upgrades. With actionable tips, examples, and pro advice, you’ll have everything you need to boost conversions and build lasting connections with your readers.

Tired of creating content that no one sees? Trial Reels are Instagram’s hidden feature that helped me reach non-followers and land clients — without being salesy.
In this post, I share how I use them as a business owner to quietly grow my reach.
It’s a slow, sustainable visibility strategy that actually works.

Simple emails to send even when you think no one’s reading. While building a business in your free time, it is difficult to write a weekly newsletter. But this too is important for connecting with your community even if you have only 5 subscribers. This blog post makes it simple for you to write the first 5 emails until you get the rhythm of it.

You’ve heard this advice – You need an email list even before your business is up and running. But getting them feels overwhelming, like one more task that is added on to your already full to-do list. Here are the 8 steps to get your first 100 subscribers by spending 20 minutes each week.

So you’ve got an email list—now what?
In this post, we dive into money-making email strategies, must-know platforms, and send-time secrets. Whether you’re selling, scaling, or just starting, this guide will help you do it smarter.
Plus: Can you market without a website? (Spoiler: Yes.)

Email marketing is more than just newsletters—it’s your secret weapon for growth. From boosting sales to building relationships, this post dives into how email can drive real results for your biz.
Simple tips, real examples, and smart strategy await. Ready to make your list work for you?