Introduction

Hey there. Ever wondered why so many small business owners are raving about email marketing? Well, grab a cup of coffee, and let me break down the steps for starting email marketing for beginners. This post will cover the importance of email marketing campaigns and how to get subscribers to build your email list. 


Pin this image on your boards

Why Should You Start Email Marketing

Email marketing is powerful and personal. It’s one of the few digital spaces you own. While social media can vanish overnight or hide your posts from followers, your email list stays yours. You get to decide when and how you show up in their inbox.

1. It Gives You a Direct Connection

Emails are like having your own direct line to your audience with no algorithms, no disappearing posts. Unlike social media, where your content competes with memes and trending reels, emails land right in your subscriber’s inbox. It’s a one-on-one conversation that helps you stay personal and real. When people open your email, they’re choosing to listen.

Even if an email service provider were to shut down your account, you can always export your list and take it elsewhere. Always make a CSV copy of your email list on your laptop.

2. It’s Budget-Friendly

As a solopreneur or someone who is starting your business, you’re always looking for ways to save money. Unlike traditional marketing channels, email marketing is incredibly budget-friendly. With the right platform, you can send thousands of emails for a few dollars without breaking the bank.

In fact, the Newsletter plan of Kit allows for 10,000 subscribers and 1 automation which I feel is a good way to start because Kit is one of the few that allows your lead magnets to be delivered.

Want easy, practical content tips to grow your business? Join my weekly email list for Canva tricks, new social media updates, and simple strategies that actually work.

3. You Can Personalize Every Message

This is where email marketing is most effective. Because you can be yourself while writing your emails. There is no hook-and-dance formula to capture your audience’s attention. You can tailor your messages to specific segments of your audience.

If you want, you can use data like past purchases, browsing behavior, or demographics to send highly relevant content to each subscriber.

4. You Can Track What Works

One of the biggest struggles in marketing is not knowing if what you’re doing works. With email, you see real data about who opened, clicked, and bought. You can see how your email campaigns are performing.

Open rates tell you how many people are actually reading your emails. Click-through rates show you how many are engaging with your content. And conversion tracking lets you see exactly how many sales or actions have resulted from your email. This is the value for money.

5. It Builds Real Relationships

Email isn’t just about sales. It’s about connection. When you share tips, behind-the-scenes updates, or little notes that make someone’s day, you build trust and stay in the minds of your subscribers. And this trust? That’s what turns subscribers into long-term loyal clients.

I don’t email to sell, but to stay in touch. I know sales will follow naturally.

Save this on your Pinterest Boards

To do all this, you need subscribers and an email list, right? Let’s get to that then.

How To Build Your Email List

What To Send And When

This is the crux of your email marketing. Once you have the list of subscribers, when should you actually press the SEND button? Send too often, and they will get annoyed. Send them rarely, they will forget you.

What is the right balance? That depends on the kind of emails you want to send.

1. Welcome Email – Send a warm one immediately. Thank them, set expectations, and throw in a 10% discount code.

Want 10% off in my shop? Use the code Welcome10 at checkout.

2. Weekly Newsletter – I send mine every Tuesday with Canva tips, social media updates and my latest blog post. My email list is the first to know about my new content.

3. Product Launches – 5 or so emails. Teaser to create anticipation, then reveal your product and highlight its benefits, and ask your subscribers to get on the waitlist for special discount. Launch day email and at the end, last call email for special discount.

4. Sales and Promotions – Black Friday, clearance sales, birthday sales. Make your emails exciting. Countdown emails, early access, and last chance emails work the best for them.

Wrapping It Up

Always remember, it is better to have 100 engaged subscribers than 1000 who never open your emails. In fact, I delete my cold subscribers every month (no opens in 3 months = goodbye). Quality over vanity metrics, always.

I send weekly newsletters with free Canva tips for content making and social media updates that will help your business. Join in.

Want easy, practical content tips to grow your business? Join my weekly email list for Canva tricks, new social media updates, and simple strategies that actually work.

Loved This Post? Save It for Later!

And hey! If this post helped you, don’t forget to pin it to one of your boards so you can revisit it anytime. And more small business owners and creators can discover these helpful tips. Every save and share genuinely supports my work, and I’m grateful for it! Thank you!

WANT TO MASTER CANVA LIKE A PRO?

TEMPLATES FOR ENTREPRENEURS

No time to design from scratch? My Pinterest Templates are created with strategy, structure, and your brand in mind.
Pick your style: Modern Minimalist | Soft Storytelling | Entrepreneur-Friendly Layouts
For the cost of a latte, get them here → DCP Shop → $5

MY TOP POSTS

• 15 Small Business Ideas To make You Rich
• Social Media Marketing That Will Make Your Business Soar

My INTRODUCER post – check out why I chose Showit as my website builder here

Use my affiliate code DCP to get one 1.5 months free on Showit

Get all the resources for your online business growth and Pinterest marketing without breaking the bank from my DCP Shop here