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When you’re starting out with Pinterest marketing, one of the biggest questions that pops up is: “How many new blog posts do I actually need?” The answer isn’t as cut-and-dry as you might think because it depends on your niche, goals, and how much content you’re ready to commit to producing. However, let’s break it down step by step to give you a clear strategy that works no matter where you’re starting from.
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Pinterest isn’t just a social media platform; it’s a search engine where people go to find inspiration and solve problems. Think of it as Google with a visual twist. When users search for something on Pinterest, they’re typically looking for actionable ideas, tips, or solutions—and your blog posts serve as the answers they’re craving.
Blog posts give you a destination to send all that Pinterest traffic. Instead of users just saving a pretty pin, they’ll click through to your site, explore your content, and ideally take the next step, whether that’s signing up for your email list, purchasing a product, or consuming more of your content.
You don’t need a massive library of content to begin Pinterest marketing effectively. While you might see established accounts with hundreds of blog posts and pins, you can absolutely start small. A good starting point is 5-10 high-quality blog posts.
Not all blog posts are created equal when it comes to Pinterest. You’ll want to focus on evergreen content that provides real value.
Once you’ve decided on your first 5-10 blog post topics, it’s crucial to make sure they’re optimized for Pinterest users.
Instead of writing one blog post at a time, batch-create your first 5-10 posts. Outline them all in one session, write them over a week, and then optimize them for Pinterest. This way, you can hit the ground running with a solid content foundation.
Take your Pinterest game to the next level with our Minimalist 30 in 30 Pinterest Pin Templates, designed for bloggers, content creators, and social media managers. Whether you’re short on time, lack design skills, or simply want to streamline your Pinterest strategy, these templates are your go-to solution for creating click-worthy pins in seconds
Once you have your blog posts ready, the next step is setting up Pinterest boards. Pinterest boards act like categories or folders that organize your pins, making it easy for users to discover content in specific niches.
A good starting point is 5-10 boards. Each board should focus on a specific topic or subtopic within your niche. The idea is to keep your boards relevant and aligned with your blog content so that you can pin directly to them without confusing your audience.
Think about the main themes or topics your audience cares about. Each board should represent a category that your blog posts fit into. To make it even more effective, use Pinterest’s search bar to find popular keywords related to your niche.
When you’re starting out, aim to have at least 20-30 pins per board. This gives each board enough content to appear established and helps Pinterest understand what your board is about.
Just like your blog posts, your Pinterest boards need to be optimized with keywords. When creating a board, use these tips:
Here’s a quick recap of how to get started:
To help you make the most of your 5-10 blog posts, having a clear pinning strategy is essential. Pinterest rewards consistency and variety, so your goal is to regularly share fresh pins to different boards while testing what resonates with your audience. This ensures your pins reach a wider audience and increases the chances of clicks back to your website.
Each blog post should have at least 3-5 unique pins. These pins can vary in:
For example, if you have a blog post titled “10 Quick and Healthy Breakfast Ideas,” your pins might include:
Pin each unique pin to multiple relevant boards over time. This amplifies visibility without overwhelming your audience. Make sure to use keywords in your pin descriptions to optimize for searchability.
For example:
Pinterest loves fresh content, but you can also repin your older pins to keep them active. Just make sure to spread this out and avoid pinning the same pin to the same board repeatedly in a short time frame.
Here’s a simple schedule to help you get started:
A tool like Tailwind can save you tons of time by automating your pinning schedule. You can preload all your pins for the week, schedule them to go live at optimal times, and analyze results to refine your strategy.
By following this strategy, you’ll ensure that your Pinterest boards stay active, your audience engages with your pins, and your blog traffic steadily grows.
Once you’ve set up your blog posts, boards, and pinning schedule, the next step is to take your Pinterest strategy to the next level. This involves refining your approach, leveraging analytics, and incorporating additional tactics to boost your results. Here are actionable tips to maximize your efforts on Pinterest and drive even more traffic to your website.
Pinterest offers built-in analytics to help you understand what’s working and what isn’t. Regularly reviewing this data allows you to optimize your strategy for better results.
Group boards and Tailwind Communities (formerly called Tailwind Tribes) can significantly boost your reach by connecting you with other pinners in your niche.
You don’t need to create entirely new content to keep your Pinterest strategy fresh. Repurpose your existing blog posts into different formats to appeal to various audiences:
This not only maximizes the value of your content but also increases the variety of pins you can create for each blog post.
Your competitors can be a goldmine for understanding what works in your niche. Spend time analyzing their boards, pins, and engagement levels to uncover trends and gaps you can capitalize on.
This insight helps you refine your strategy and tailor it to what’s already working in your industry.
Pinterest’s Trends tool can give you real-time insights into what users are currently searching for in your niche. Use this data to create content that aligns with trending topics or keywords.
Pinterest users often plan months in advance, so incorporating seasonal content into your boards is essential. Whether it’s holiday-themed recipes, back-to-school tips, or summer travel hacks, ensure your boards reflect the seasonality of your niche.
This ensures your pins get indexed early and have time to gain traction.
Pinterest rewards consistent activity, so staying engaged is vital. This doesn’t mean spending hours on the platform; small daily actions add up over time.
By incorporating these strategies, you’ll create a more dynamic, effective Pinterest marketing plan that keeps growing your reach and driving results.
Instead of sticking to one content type, ensure your 5-10 blog posts cover a mix of formats to appeal to different Pinterest users:
Having a diverse content base gives you flexibility when designing pins and ensures you cater to a broader audience.
When you’re starting Pinterest marketing, prioritize evergreen content—posts that remain relevant year-round. These will consistently drive traffic and clicks long after they’re published. Avoid content with short shelf lives unless it’s seasonally strategic.
Examples: “10 Tips for Home Organization,” “Beginner’s Guide to Budgeting,” or “Easy Meal Prep Ideas.”
If you only have a handful of blog posts, make them cohesive by focusing on a specific niche or topic cluster. This ensures all your boards and pins stay relevant to your audience.
Example: If your niche is home organization, create blog posts like:
When your content is connected, your Pinterest strategy feels more focused and impactful.
If you’re just starting out, aim to publish at least 5-10 blog posts before fully committing to Pinterest marketing. This gives you enough content to keep your boards active without overwhelming yourself.
Focus on a variety of content types, such as how-tos, listicles, and guides, to appeal to different audience preferences. Batch your content creation by writing multiple posts in one go, then staggering their publication.
If you’re struggling to hit the 5-10 post mark, look at the common questions your audience asks in your niche.
Answering these questions in your blog posts will not only attract Pinterest traffic but also position you as an expert in your niche.
If you’re overwhelmed by creating 10 posts upfront, start with 3-5 high-quality, keyword-rich posts and build from there.
Create at least one pillar post—a long, in-depth article that can serve as the cornerstone of your Pinterest strategy. Pillar posts often attract consistent traffic and offer endless pinning opportunities.
Example:
Ensure all your blog posts link to each other, especially newer posts to older ones. This helps Pinterest users (and Google) explore more of your content.
Each blog post should have at least one other related post on your site. This increases engagement, keeps visitors on your site longer, and encourages them to pin multiple posts.
Example:
While 5-10 posts are ideal to start, the quality of your content is far more important than the number.
Your blog post headline directly affects how clickable your pin will be.
Pinterest users are looking for solutions, so ensure every blog post delivers actionable tips or insights.
To maximize your effort, include social sharing buttons on every blog post. While Pinterest is the focus, having other options like Facebook, Twitter, or email helps your content gain broader visibility
By following this strategy, you’ll be on the right track to building a Pinterest presence that not only attracts attention but also drives sales and business growth. Remember, it’s better to start small with quality content and a focused approach than to overwhelm yourself by doing too much at once. Keep testing, refining, and adjusting your strategy as you go, and Pinterest will become a powerful tool in your digital product sales journey.
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