11 Reasons Why Pinterest Is Now My Business Assistant

Introduction

11 reasons why I switched from Instagram to Pinterest as my Business Tool. As a business owner and content creator, I’ve always been on the lookout for the most effective platforms to showcase my work and grow my audience. For years, I was an Instagram fan, pouring countless hours into making the perfect posts and engaging with followers. But with the new changes in the algorithm, I am quite discouraged.

My posts that were going viral on Instagram started getting 100 – 400 views and the number of trolls increased alongside it. The trends that kept changing made me more like a show monkey rather than a serious business owner. I honestly didn’t want to sing and dance or cry tears or use religion to sell my products. Neither did I want to use my income screenshots to capture more sales. That didn’t appeal to the ethical me.

I didn’t give up, but despite my efforts, the results were lackluster, and the constant algorithm changes left me feeling like I was on a never-ending treadmill.

My Journey From Instagram To 15k Monthly Visits on Pinterest

All of this changed when I discovered the untapped potential of Pinterest. In just two short months, I went from zero traffic to over 15,000 monthly visitors. Yes, you read that right – 15,000! And the best part? It’s all organic traffic that continues to grow. This experience was so transformative that it inspired me to create my Pinterest Playbook, which quickly became a bestseller.

Today, I’m here to share why I believe Pinterest is the ultimate game-changer for businesses of all sizes. If you’re feeling frustrated with Instagram or other social media platforms, buckle up – you’re about to discover why Pinterest might be the secret weapon your business has been waiting for.

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1. Pinners Are Ready to Shop (And They Have the Budget to Do It)

One of the most striking differences I noticed when switching from Instagram to Pinterest was the user intent. While Instagram users often scroll mindlessly through their feeds, Pinners come to the platform with a specific purpose: to discover and buy products.

Here are some eye-opening statistics that demonstrate the purchasing power of Pinterest users:

• 87% of Pinners have purchased a product because of Pinterest
• Pinterest users have a 9% higher average income than non-users
• 98% of users report trying new things they find on Pinterest

When I first learned these stats, I was skeptical. But after implementing the strategies in my Pinterest Playbook, I saw firsthand how quickly Pinners can turn into customers. My product sales skyrocketed, and I realized I had tapped into a goldmine of motivated buyers.

2. Pinterest Drives Serious, Sustainable Traffic

Remember when I mentioned going from zero to 15,000 monthly visitors? That wasn’t a typo, and it wasn’t a fluke. Pinterest has become my personal traffic-generating machine, consistently driving thousands of engaged visitors to my blog every single month.

The key difference between Pinterest and platforms like Instagram or Facebook is the longevity of your content. On those platforms, your posts have a lifespan of mere hours before they’re buried in the feed. But on Pinterest? Your pins can continue to drive traffic for months or even years after you’ve posted them.

This sustainable traffic has been a game-changer for my business. Instead of constantly chasing the next post or fighting against ever-changing algorithms, I can focus on creating high-quality content knowing that Pinterest will continue to work its magic in the background.

3. The Snowball Effect: Pinterest Content Gains Traction Over Time

One of the most exciting aspects of Pinterest that I’ve experienced firsthand is what I call the “snowball effect.” Unlike other platforms where your content’s performance peaks quickly and then fades away, Pinterest pins often start slow but gain momentum over time.

Here’s what I’ve observed with my own pins:

1. Initial traction: When I first post a pin, it might get a few dozen impressions and clicks.
2. The quiet period: For a few weeks, the pin might seem to be dormant.
3. Sudden growth: Out of nowhere, the pin starts to gain traction, with impressions and clicks increasing exponentially.
4. Long-term sustainability: Once a pin takes off, it can continue to drive traffic for months or even years.

This snowball effect means that the work you put in today can pay dividends far into the future. It’s a stark contrast to the constant content churn required on other platforms.

4. Pinterest is a Visual Search Engine (And That’s a Big Deal)

One of the most powerful aspects of Pinterest that I’ve leveraged in my own business is its dual nature as both a social platform and a search engine. This unique combination offers unparalleled opportunities for visibility and discoverability.

Consider these facts:

• Pinterest processes over 2 billion searches per month
• 97% of searches on Pinterest are unbranded, meaning users are open to discovering new brands
• Pinterest results often show up in Google image searches, expanding your reach even further

By optimizing my pins for search (a strategy I detail in my Pinterest Playbook), I’ve been able to tap into this massive search volume and attract users who are actively looking for content like mine. This proactive discovery is a far cry from the passive scrolling that dominates other social platforms.

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5. The Power of Free, Organic Traffic

In today’s digital landscape, paid advertising often feels like a necessary evil. But what if I told you that all 15,000 of my monthly visitors come from completely organic, free traffic?

That’s the beauty of Pinterest. While the platform does offer paid promotion options, it’s entirely possible to build a significant audience without spending a dime on ads. This level of free exposure is almost unheard of on other platforms, where organic reach has been steadily declining.

For small businesses and solopreneurs, this represents an incredible opportunity to compete with larger brands without breaking the bank. By focusing on creating high-quality, engaging pins (as outlined in my Pinterest Playbook), you can build a substantial audience without the need for a massive advertising budget.

6. Visual Content Reigns Supreme

We’ve all heard the saying “a picture is worth a thousand words,” but on Pinterest, it might be worth even more. The platform’s visual nature plays perfectly into how our brains process information:

• Humans process visual information 60,000 times faster than text
• 90% of information transmitted to the brain is visual
• People remember 80% of what they see, compared to just 20% of what they read

By leveraging eye-catching visuals in my pins, I’ve been able to stop scrollers in their tracks and draw them into my content. This visual-first approach has been crucial in standing out in a crowded digital landscape and has contributed significantly to my traffic growth.

7. Pinterest Fuels Creativity and Innovation

Beyond its power as a traffic generator, Pinterest has become an invaluable tool for sparking creativity and staying on top of trends in my industry. The platform’s visual nature and diverse content make it a goldmine for inspiration, whether you’re looking for:

• Content ideas for your blog or social media
• Design inspiration for products or branding
• Emerging trends in your industry
• New techniques or strategies to try in your business

I often find myself turning to Pinterest when I’m feeling creatively stuck, and it never fails to provide fresh ideas and perspectives. This constant influx of inspiration has helped me stay innovative and ahead of the curve in my business.

8. The Pinterest Audience is Diverse and Growing

One misconception I had before diving into Pinterest was that it was primarily for DIY crafts and wedding planning. How wrong I was! Pinterest’s user base is incredibly diverse and is growing in unexpected demographics:

• While women still make up the majority of Pinterest users (60%), male usership grew by 40% in recent years
• 40% of new Pinterest signups are men
• Gen Z and Millennials make up 50% of Pinterest’s user base
• Pinterest is rapidly expanding globally, with international users now accounting for 50% of the total user base

This diverse and expanding audience means that no matter what niche your business occupies, there’s likely a substantial audience for you on Pinterest. I’ve been continually surprised by the variety of users who engage with my content, opening up new markets I hadn’t previously considered.

9. Pinterest’s Algorithm Favors New Content

One of the most exciting discoveries I made when switching to Pinterest was how welcoming the platform is to newcomers. Unlike some social media platforms where it feels like you’re shouting into a void, Pinterest’s algorithm actually gives preferential treatment to fresh, new content.

This algorithmic quirk has huge implications for businesses, especially those just starting out:

• Even accounts with few followers can gain significant traction if their content is high-quality and relevant
• Consistently creating new pins is rewarded more than recycling old content
• The playing field is more level, allowing small businesses to compete with larger, established brands

In my own experience, I saw my pins start gaining traction within weeks of implementing a consistent pinning strategy. This quick feedback loop allowed me to refine my approach rapidly, leading to that 15,000 monthly visitor milestone in just two months.

For businesses feeling stuck on other platforms, this aspect of Pinterest can be a breath of fresh air. It means that with the right strategy (like the one outlined in my Pinterest Playbook), you can start seeing results much faster than you might expect.

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10. Pinterest Users are Planners

Another unique aspect of Pinterest that sets it apart from other social platforms is the planning-oriented mindset of its users. While scrolling through Instagram or Facebook often happens in the moment, Pinterest users are typically thinking ahead:

• 97% of searches on Pinterest are unbranded, meaning users are open to discovering new products and ideas
• Pinterest users start planning for events and holidays an average of 2-3 months in advance
• Many Pinners use the platform to plan major life events like weddings, home renovations, or vacations

This planning behavior creates a unique opportunity for businesses. By creating content that aligns with this forward-thinking mindset, you can:

• Influence purchasing decisions early in the buyer’s journey
• Establish your brand as a go-to resource for planning and inspiration
• Create evergreen content that continues to drive traffic and sales long after it’s posted

Also, this planning behavior can be leveraged by creating seasonal content well in advance.

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11. Lower Competition Compared to Other Platforms

Last but certainly not least, one of the most compelling reasons to focus on Pinterest is the relative lack of competition compared to other major social platforms. While Pinterest boasts an impressive user base of over 400 million active monthly users, it’s still less saturated with businesses than giants like Instagram or Facebook.

This lower competition level presents several advantages:

• It’s easier for your content to stand out and get noticed
• The cost for paid advertising (if you choose to use it) is often lower
• There’s more opportunity to become a leader in your niche

When I made the switch from Instagram to Pinterest, the difference in competition was immediately noticeable. Pins that might have been lost in the noise on Instagram were being discovered, saved, and clicked on Pinterest. This lower competition allowed me to establish myself as an authority in my niche much more quickly than I had been able to on other platforms.

For businesses feeling overwhelmed by the crowded landscapes of other social media platforms, Pinterest offers a refreshing alternative. With the right strategy, it’s still possible to carve out a significant presence and capture market share without needing a massive existing following or advertising budget.

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Conclusion: Your Pinterest Journey Starts Now

As we’ve explored these 11 reasons why Pinterest is the ultimate business game-changer, I hope you’re feeling as excited about the platform’s potential as I am. From its shopping-ready audience and powerful traffic-driving capabilities to its preference for new content and planning-oriented user base, Pinterest offers unique advantages that can transform your digital marketing strategy.

Whether you’re a seasoned business owner looking to diversify your traffic sources or a newcomer trying to establish your online presence, Pinterest offers opportunities that are hard to match on other platforms. The key is to approach it strategically, with an understanding of its unique features and user behavior.

My Personal Pinterest Journey: From Skeptic to True Believer

When I first considered switching my focus from Instagram to Pinterest, I was skeptical. Could it really be that much different? Would the effort of learning a new platform be worth it?

My journey from Instagram frustration to Pinterest success — going from zero to 15,000 monthly visitors in just two months — is a testament to the power of this platform when approached with the right strategy. The principles and techniques I’ve developed, which I share in my Pinterest Playbook, have not only revolutionized my own business but have helped others tap into the incredible potential of Pinterest.

Now, looking at my analytics and seeing those 15,000 monthly visitors (edited: now it is 50k+), I can confidently say that making the switch to Pinterest was one of the best business decisions I’ve ever made.

If you’re feeling stuck on Instagram or other platforms, I encourage you to give Pinterest a serious try. Apply the principles I’ve outlined here, dive deep into the platform’s unique features, and don’t be afraid to experiment. The potential for growth and discovery on Pinterest is immense, and I believe it’s still an underutilized resource in many industries.

Remember, my success didn’t happen overnight. It took consistent effort, strategic planning, and a willingness to learn and adapt. But with the right approach, you too can harness the power of Pinterest to drive sustainable traffic, connect with engaged audiences, and take your business to new heights.

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As an experienced Pinterest manager, I help busy entrepreneurs and content creators grow their traffic and sales through strategic Pinterest marketing. From keyword-optimized pin creation to board management and analytics tracking, I handle the technical details so you can focus on your business.

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