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Pinterest Playbook
Imagine driving massive traffic to your website every day with Pinterest! A comprehensive roadmap to mastering Pinterest marketing and growing your online presence effortlessly!
In the bustling world of blogging, finding ways to streamline your workflow and maximize your reach is crucial. Enter Pinterest – not just a platform for pretty pictures, but a powerhouse that can function as your blog’s very own perfect virtual assistant. By leveraging Pinterest’s unique features and algorithms, you can create a self-sustaining system that continually drives traffic to your blog, increases engagement, and grows your audience. Let’s explore how to make Pinterest work overtime for your blog’s success.
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1. Understanding Pinterest’s Potential
Before diving into strategies, it’s essential to grasp why Pinterest is so valuable for bloggers. Unlike other social media platforms, Pinterest acts more like a search engine. Users come to Pinterest with intent – they’re looking for ideas, solutions, and inspiration. This means your content has a longer lifespan and can continue driving traffic months or even years after you’ve pinned it.
Key Pinterest statistics for bloggers:
400 million+ monthly active users
89% of users use Pinterest for purchase inspiration
Pinterest drives 33% more traffic to websites than Facebook
Pins have an average lifespan of months and sometimes years, compared to 24 minutes for a Facebook post or 24 to 48 hours of an Instagram Reel
Follow the rules of Pinterest and find your sales blooming.
2. Optimizing Your Pinterest Profile
Your Pinterest profile is the foundation of your Pinterest strategy. Optimize it to work as your 24/7 brand ambassador:
Use a clear, professional profile picture
Create a keyword-rich profile description
Include a link to your blog
Verify your website to build trust
Enable rich pins to provide more context for your content
3. Creating Board Strategies
Boards are your content organizers on Pinterest. Craft them strategically to maximize exposure:
Create boards that align with your blog categories
Use keyword-rich board titles and descriptions
Include a mix of your pins and others’ content (80/20 rule)
Create secret boards for planning and testing
Use board covers to maintain a cohesive look
4. Crafting Pin-Worthy Blog Content
To make Pinterest an effective assistant, your blog content needs to be pin-worthy:
Include high-quality, vertical images in every post
Create multiple pin images for each post to test performance
Use text overlays on images to explain the content
Ensure your blog post titles are clear and benefit-driven
Include a pin-it button on your blog images
5. Mastering Pin Creation
Your pins are your blog’s representatives on Pinterest. Make them work hard:
Use a 2:3 aspect ratio for optimal visibility (e.g., 1000×1500 pixels)
Create eye-catching designs with contrasting colors
Use easy-to-read fonts for text overlays
Include your blog name or logo for brand recognition
Consistency is key on Pinterest. Set up a pinning schedule:
Pin 10-25 times per day (mix of your content and others’)
Use a scheduling tool like Tailwind for efficiency
Space out pins from the same blog post
Pin to relevant group boards to expand reach
Experiment with pinning times to find your audience’s active hours
7. Leveraging Pinterest SEO
Pinterest SEO is crucial for making the platform work for you:
Use relevant keywords in pin titles, descriptions, and alt text
Create pins for cornerstone content and evergreen blog posts
Use hashtags strategically (3-5 per pin)
Categorize your pins correctly
Encourage repins to boost your content’s visibility
8. Utilizing Rich Pins
Rich Pins provide extra information directly on the pin:
Set up rich pins for your website
Use article rich pins to display your blog post’s headline and description
Ensure your blog post metadata is optimized for rich pins
Monitor rich pin performance and adjust your strategy accordingly
9. Engaging with the Pinterest Community
While Pinterest can work autonomously, some engagement can boost its effectiveness:
Follow relevant accounts in your niche
Repin and comment on others’ pins
Join and contribute to group boards
Respond to comments on your pins
Collaborate with other pinners for shared boards or campaigns
Download the FREE Pinterest Dos and Don’ts here!
10. Analyzing Pinterest Performance
Use Pinterest analytics to refine your strategy:
Monitor which pins drive the most traffic
Identify your top-performing boards
Understand your audience demographics
Track website visits from Pinterest
Use data to inform your content creation and pinning strategy
11. Creating Pinterest-Exclusive Content
Offer value that users can only get through Pinterest:
Design downloadable PDFs or checklists
Create multi-pin series for step-by-step guides
Offer Pinterest-exclusive discounts or freebies
Design infographics summarizing blog posts
12. Integrating Pinterest with Your Blog
Make Pinterest an integral part of your blog:
Add a Pinterest follow button to your blog
Embed relevant Pinterest boards in blog posts
Include “Pin This” calls-to-action within your content
Create a “Best of” board to showcase your top blog posts
13. Leveraging Pinterest’s Shopping Features
If you sell products or services through your blog:
Set up a shop on your Pinterest profile
Create product pins with accurate pricing and availability
Use Catalogs to upload your entire product list
Utilize Pinterest’s “Shop the Look” feature for applicable products
14. Utilizing Video Pins
Video content is growing on Pinterest:
Create short video pins (15 seconds to 1 minute)
Use video to showcase tutorials related to your blog content
Add text overlays to video pins for silent viewing
Ensure video pins have strong cover images
15. Seasonal and Trending Content Strategy
Pinterest users often search for seasonal content in advance:
Create a calendar for seasonal content
Pin seasonal content 30-45 days in advance
Use Pinterest Trends to identify popular topics
Create content around trending searches in your niche
16. Building a Pinterest Community
Foster a community around your Pinterest presence:
Create shared boards and invite contributors
Host Pinterest challenges related to your blog topics
Encourage user-generated content through contests
Feature community pins on your boards
17. Automating Pinterest Tasks
Use tools to automate repetitive tasks:
Set up Tailwind for pin scheduling
Use IFTTT to automatically pin new blog posts
Create pin templates in Canva for quick design
Use Zapier to connect Pinterest with other blogging tools
18. Maintaining Pin Freshness
Keep your pins working hard:
Regularly update old pins with new images
Repin your content to relevant boards
Archive underperforming pins
Create new pins for popular old blog posts
19. Leveraging Pinterest for Blog Ideas
Use Pinterest as a source of inspiration:
Create boards for blog post ideas
Use Pinterest search for trending topics in your niche
Analyze popular pins in your field for content gaps
Use Pinterest to research visual content ideas
20. Measuring ROI from Pinterest
Track the value Pinterest brings to your blog:
Set up Google Analytics to track Pinterest traffic
Monitor conversions from Pinterest (e.g., email sign-ups, sales)
Calculate the time saved by using Pinterest as a virtual assistant
Assess the growth of your blog audience attributed to Pinterest
Get the Free Pinterest Traffic Checklist here
Conclusion
By implementing these strategies, you’re not just using Pinterest – you’re transforming it into a hardworking virtual assistant for your blog. This powerful platform can continuously promote your content, drive traffic, and grow your audience, all while you focus on creating great blog posts. Remember, success on Pinterest doesn’t happen overnight. Be patient, consistent, and always ready to adapt your strategy based on performance data. With time and effort, Pinterest will become an indispensable tool in your blogging arsenal, working tirelessly to make your blog a success.
Attract Your Audience With 30 Stunning Pinterest Pins
Get the Minimalist 30 in 30 Pinterest Pin Templates for Bloggers, Content Creators, and Social Media Managers
With these templates, you can create click worthy pins within seconds. Just put your brand font and colors and add the Title and Call to Action and you are good to go. They are perfectly optimized to Pinterest in size and graphics. With clear pictures and font overlay, these templates will cause the Pinterest Algorithm to push your pins faster. This would drive massive traffic to your website. I got 5k reach within 10 days when I got serious about Pinterest and applied all that is on the DCP Pinterest Playbook
Pinterest loves fresh pins every day. And you don’t have time to create them.
This is for you if you don’t have time to create them or have any clue about graphic designing or if you feel overwhelmed and have too much on your plate at the moment.
What is included in the bundle
30 Optimized Pinterest Designs for 30 days
Professional looking Pins that would attract your audience
Optimal size of 1000 * 1500
Fully customizable in your free version of Canva
Placeholders for Title and Logo and Call to Action
After the purchase, you would get the pdf with the link to the Canva Template. Just log in your Canva account, and you can start customizing the pin templates as per your Brand font and colors.
Imagine driving massive traffic to your website every day with Pinterest!
Introducing the DCP Pinterest Playbook—your comprehensive roadmap to mastering Pinterest marketing and growing your online presence effortlessly!
This detailed playbook provides a step-by-step process to optimize your Pinterest profile, create stunning pins, and leverage Pinterest to boost your brand. Perfect for bloggers, content creators, and social media managers.
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How To Create 10 Unique Pinterest Pins For One Post
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