Introduction

Pinterest is one of the most amazing platforms to use till date to drive organic traffic to your business, including your digital products and services. I didn’t jump on to the platform until July 2024 when the Instagram algorithm changed and view plummeted, along with my motivation to make reels. It was then I switched to Pinterest, and today I find my success within a span of 3 months far outweighs any other I have ever had on any other social media.

I started with pinning 6 fresh pins every singe day for 2 months and saw skyrocketing growth from 0 to 15k within 6 weeks. Then it plateaued and stayed at that level for a month. But with a slight push to posting 12 to 15 pins per day, I have found the monthly views rising, and it is presently at 18 k.

Google analytics too tells me that the footfalls to my blog has increased during this span with the tangential increase in my pinning frequency.

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The Right Way To Pinterest Success

All this did not come easy, but with deeper understanding on how this platform works and the changing strategy along with using the native scheduler helped me far more than expected.

All you have got to do is

• Understand how Pinterest works
• Keep pinning consistently–not 10 today and 10 pins after a week.
• Have a keyword optimized account

Out of all three, I would say Keyword optimization at the different places all over your account is the most important and is something that helps you far more than the rest. Though I am not undermining the importance of the other two.

I too focused on creating beautiful pins and writing keyword filled descriptions to lure the audience, but I overlooked one of the most important places that would have pulled the traffic still further. And that is…

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Board Titles

With over 2 billion searches happening on Pinterest every month, board titles is another major key to unlocking serious traffic. Strategic board titles can double, triple, or even quadruple your monthly views. And Pinterest too supports this. Board titles should not only be relevant to what you would be pinning but also you would have to make sure your boards and your pins are in sync with what the Pinterest users are searching on this platform.

Why Most Pinterest Board Titles Fail (And What to Do Instead)

Many years ago when Pinterest was just gaining traction as a social media platform, creating boards with simple titles like “Recipes,” “Home Decor,” or “Fashion Ideas” got a lot of traffic. In fact, these titles seemed logical as they were describe what you were saving, right?

But things have changed in 2024. Pinterest is now a powerful search engine. So, such inane titles do nothing to help you get found on this platform. Basic board titles are like trying to find a specific book in a library that only has the signs saying “Books.” They’re too vague to be useful. Your board titles need to work harder for you, acting as both signposts for your content and powerful SEO tools.

Reality Check:

Look at your current board titles. If they’re single words or generic phrases, you’re missing out on massive traffic potential.

The Science Behind High-Performing Board Titles

Like any search engine like Google, Pinterest too has an algorithm, and that algorithm crawls through every part of your account to understand your niche, your topics on the pins, and what your boards are all about.

The algorithm does this so that the information in your account can be correctly indexed to be shown to the right Pinterest users depending on their interests and what they type in the search button.

Pinterest’s algorithm is sophisticated, and it still relies heavily on keywords to understand what your content is about. When someone searches for “healthy dinner recipes for busy moms,” Pinterest looks at board titles, pin descriptions, and pin titles to decide what to show in the results. You need to find such long-tail keywords pertinent to your niche for your own Pinterest board names.

But here’s where it gets interesting: Pinterest doesn’t just match exact phrases. It understands related concepts and user intent. This means your board titles need to balance specific keywords with natural language that reflects how real people search.

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Finding the Perfect Keywords for Your Boards

This is where many creators get stuck. How do you know which keywords to use? Fortunately, Pinterest gives us powerful (and free) tools for keyword research:

The Search Bar Method

Start typing relevant topics into Pinterest’s search bar. The autocomplete suggestions are pure gold – they show you exactly what people are searching for. Pay special attention to longer phrases, as these often indicate specific user intent.

How did I go about it?

For example, my business is all about helping you build your business with blogging and social media tips and digital marketing strategies. But using these dual worded keywords would get my content in front of some of my target audience. But I needed my pins to be seen by specific target audience, mostly women and those who want to start a small business from home.

So, on to the search bar I went and typed – BUSINESS IDEAS and this is what Pinterest shows me

I have a few long-tail keywords, and I can use any or all of them as my board titles. Using one of these long-tail keywords would ensure that anyone searching for Business Ideas For Women on Pinterest is more likely to see my pins since I have the same words as my board title and on any of my pin title and pin description.

This is the easiest way to know that my pins get the maximum visibility for any keyword searches that are a combination of any of the words – Business Ideas, Business Ideas Women, Business for Women. You can go ultra-specific and find the keywords that match your target audience. Niching down on your blog topics as well as the board titles would help in faster growth of both your blog and Pinterest.

The whole idea of this example is to show you that creating board titles from the searches on Pinterest is far helpful in my astronomical growth rather than making up my own titles. It is more logical too-have board titles that your audience is searching for.

Guided Search Bubbles

After you enter a search term, Pinterest shows related topics in bubbles below the search bar. These are additional keywords that real users frequently search for in combination with your main term.

Strategy Alert: Create a spreadsheet of keywords you discover. Look for patterns in the language your target audience uses.

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The Secret Formula for Board Titles That Drive Traffic

Through extensive testing and analysis, I’ve developed a formula that consistently performs well across different niches:

[Primary Keyword] + [Specific Detail] + [Target Audience/End Result]

Let’s break this down with real examples:

Instead of using Business Tips, use “Pinterest Marketing Strategies for Creative Entrepreneurs

• Primary Keyword: Pinterest Marketing
• Specific Detail: Strategies
• Target Audience: Creative Entrepreneurs

Instead of using Healthy Recipes, use Quick Healthy Dinner Ideas for Busy Families

• Primary Keyword: Healthy Dinner
• Specific Detail: Quick Ideas
• Target Audience: Busy Families

Pro Tip:

Your board titles should read naturally while incorporating strategic keywords. If it sounds awkward when you say it out loud, revise it.

Keyword Optimized Boards Work Harder

Now you would be asking – why do these keywords matter so much? These keywords are the links between your account and Pinterest, a way where Pinterest algorithm makes the connection between your bio and board titles and the pins you are putting on those boards. This helps in indexing your account and making certain your pins are shown to the right audience. Also, this helps your account appear real and not spammy.

Always make sure that the pins you post on Pinterest are pinned to the relevant boards matching the keywords or the theme of these keywords.

Pro Tip:

Put a small category on the pin that has the name of the board title. Put the board title name on the title of the pin before the description and if possible, directly in the description too. This is an added linkage between Pinterest, your pin, and your board title.

Making Your Board Titles Work Harder

Your board titles don’t just help with search visibility – they’re also crucial for:

• Building topic authority in your niche
• Attracting your ideal audience
• Organizing your content effectively
• Encouraging board follows

The key is to make every word count. Each board title should clearly communicate:

• What content users will find
• Who it’s for
• What problem it solves or benefit it provides

Board Title Descriptions

This is equally important because it gives the Pinterest algorithm an added information about your account and your niche. While writing these descriptions, utilize the keywords that you have found in your research and other relatable ones. Re-use long-tail keyword that you have written in your board title. This helps maximize your chances of your pins being found by your target audience when they type in specific or any or the related keywords in your board description.

Create a list of the keywords that you can use in all your descriptions that are similar to the ones used in the title. All this makes for good Pinterest strategy and will help your pins show up in the search results, paving your way for success.

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Advanced Techniques For Board Titles

Once you’ve mastered the basics, these advanced techniques can help boost your results:

Seasonal Optimization

Create separate boards for seasonal content, but keep your titles strategic:

• Summer Dinner Ideas for Hot Days
• Holiday Gift Guide for Tech Lovers 2024

Niche Specialization

Get specific with your target audience.

Instead of Weight Loss Tips, try Weight Loss Meal Prep for Working Professionals

Problem-Solution Format

Frame your titles around specific problems.

Instead of Home Organization, try Small Space Storage Solutions for Apartments

Measuring Your Success

After optimizing your board titles, track these metrics in Pinterest Analytics:

• Monthly viewers
• Impression rates
• Search appearance frequency
• Save rates
• Click-through rates

Give each new title at least 30 days before making adjustments. Pinterest’s algorithm needs time to index and understand your changes.

Pro Tip:

Start with your top 3 performing boards. Optimize their titles first and track the results.

Common Mistakes to Avoid

Don’t fall into these common traps:

Keyword Stuffing

Bad: Healthy Recipes Healthy Food Healthy Eating Weight Loss Diet Tips

Good: Easy Healthy Recipes for Natural Weight Loss

Being Too Vague

Bad: Cool Ideas

Good: DIY Home Decor Ideas Under $50

Using Personal Labels

Bad: My Favorite Recipes

Good: Family-Friendly Dinner Recipes Under 30 Minutes

Your Action Plan for Better Board Titles

Ready to transform your Pinterest presence? Here’s your step-by-step plan:

1. Audit your current boards
2. Research long-tail keywords for your niche
3. Apply the title formula to your top boards
4. Use the keywords in the board title and board description
5. Use the same in your pins and its description.
6. Consistent pinning
7. Monitor results for 30 days
8. Adjust based on performance data
9. Repeat with remaining boards

Conclusion

Remember, successful Pinterest optimization is a journey, not a destination. Keep testing, monitoring, and refining your approach based on what works for your specific audience. Use long-tail keywords that will give your pins longevity than generic keywords that get lost amongst millions of other pins.

Pinterest is a visual search engine, where you need some good, high-definition images, but its algorithm is intelligent enough to decipher and index all the words used all over you account. Use all the tips given in this post to optimize your Pinterest boards and your account in totality, you can expect to see your account grow in leaps and bounds, driving organic traffic to your blog and shop and your services.

Doing research may take you some time, but remember every step taken and every minute extra taken will drive your business toward success.

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As an experienced Pinterest manager, I help busy entrepreneurs and content creators grow their traffic and sales through strategic Pinterest marketing. From keyword-optimized pin creation to board management and analytics tracking, I handle the technical details so you can focus on your business.

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