How Many Pinterest Boards Should You Have For Your Business

Introduction

Hey there. Today we get into how many Pinterest boards should you have for your business. Social media like Meta and X are finicky. If you’ve ever poured your heart into Instagram or Facebook, only to feel like your posts vanish into thin air and hardly any of your audience gets to see them…you’re not alone. It is a complete mental exhaustion, trying to keep up with the constant algorithm changes on them.

That’s where Pinterest comes in.

Pinterest is not another social app where people scroll for entertainment. It’s a visual search engine. Which means people are coming here with a purpose, often ready to buy your offers. They’re searching for ideas, answers, and solutions. And that’s a game-changer for us as business owners.

The traffic you get from Pinterest can keep flowing for months (even years!) after you publish a pin. Many of my year-old pins are still going strong. Imagine creating something today and still getting sales from it years down the line. That’s why I always say Pinterest is worth the effort.

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A Few Quick Pinterest Tips Before We Talk Boards

Before we jump straight to numbers, here are a few basics that will help your account grow faster:

• Set up a Pinterest business account (not personal).
• Think of Pinterest like Google, so KEYWORDS matter a lot. Use them in your profile, boards, and pins.
• You don’t need to post 10 times a day. Just 1–3 new, optimized pins daily is enough to start building momentum.
• Every pin should link to something deeper in your business: a blog post, your services, a product, or a freebie.
• Don’t pin just your offers. Mix them with value-driven content.
• Remember, Pinterest users are often women, and they’re not just scrolling but are also ready to buy.

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What Are Pinterest Boards?

Pinterest boards are like shelves where we save and organize our pins into. Basically, a visual representation of things you help your audience with. As the Pinterest algorithm calls it, a magazine where its pages are carefully curetted so that when your audience landds on them, they feel we are the answers to their questions.

That brings forth two questions. How many boards should you have and how many pins in them? And what is the best way to name the boards so they can grow your audience and build your business.

When I first started out, I used to wonder if there was a magic number for the boards. But after a lot of research, I realized there is none. It all depends upon how many boards you can manage, and those work differently for different niches. But the general consensus is to have at least 10 to 15 boards.

Categories Of People

There are three categories of creators on Pinterest

• Those who are just getting started and know nothing about Pinterest marketing
• Those who do a little marketing but are not seeing results
• Those are good at their marketing but want to scale up their business

By the end of this blog post, you should have a tried and tested method to follow for the next 6 to 9 months. Pinterest is a long game and requires patience and consistency. Only then does it reward you.

At the end of every 3 months, look at your analytics and assess what is working for you and what needs to be modified to make it work for you.

There is no secret formula for how many Pinterest boards should you have. But here is the basic guide.

If You’re Brand New to Pinterest

When starting out, don’t overwhelm yourself with 10 different boards. Begin with 2–3 boards that are keyword-friendly and directly tied to your business.

For example, if you’re a business coach, boards like “Small Business Growth Tips” or “Marketing for Female Entrepreneurs” will make sense.

Do your keyword research inside Pinterest (type your topic in the search bar and see what suggestions come up). Then add those keywords into your board titles and descriptions.

When you pin, make sure every pin is relevant to the board it’s going into. And yes, it’s okay (actually, smart) to pin some third-party content in the beginning. It helps Pinterest understand what your board is about. But repins are no longer needed once your account gets traction.

Related Post – Pinterest SEO Strategy – How To Find The Best Keywords

How To Choose Board Topics

To know what boards to start with, consider the following

1. What content will you be pinning? Make a list of the blog posts you have written or landing pages of your offers/products or the freebies you have on which you want more audience’s eyes.
2. What words and phrases did you discover from the Pinterest search option?

By choosing the board titles that are aligned with the content you have and for which you will be making the pins, ensure you have highly relevant sections to house those pins.

Related Post – Pinterest Board Titles That Will Attract Your Target Audience

If You’ve Been on Pinterest for a While and Seeing Some Growth

First off, go you! If you’re already pinning consistently and your numbers are climbing, now’s the time to review your boards.

Ask yourself:

• Do all my boards have keyword-rich titles and descriptions?
• Could I add one or two new boards that my audience is searching for?

But here’s the catch. Don’t create so many boards that you can’t keep up with them. It’s better to have fewer, high-quality boards you pin to regularly than dozens of half-empty ones.

If You’re Not Seeing Results (Even After a While)

It happens, and it doesn’t mean you’re failing. Here are a few things to check:

• Are your board titles and descriptions optimized with keywords?
• Do your pins (images, titles, and descriptions) include search terms your audience actually uses?
• Are you pinning consistently (even just 1–3 pins a day)?
• Do your links work, or do you have broken ones floating around?
• Are your designs clear, readable, and click-worthy?

Sometimes Pinterest metrics dip for no reason, even seasoned accounts go through ups and downs. The key is consistency. Keep pinning. The traffic usually bounces back if you stay steady.

How I Do It

When I started on Pinterest, I didn’t stick to the “start small” advice. I created 2 boards per topic and kept adding until I had over 30 boards. I began with only my own pins, but later experimented with Tailwind Tribes.

Funny enough, a combined “blog + social media + business” board I made just for sharing Tailwind tribe content ended up becoming super popular, as people were asking to join it! From the beginning, I keyword-optimized my boards (first with single keywords, later with long-tail from Pinterest search), and that’s still my method today.

I tried batching and scheduling, but I hated losing my Sundays to it, so I switched to manual pinning, which keeps me consistent and less burned out. Now, I recommend something a little simpler to clients: start with 3 boards tied to your main topics and focus on 3–5 well-optimized fresh pins daily.

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FAQs for Pinterest Board Numbers

Things To Remember

• Searchable keywords are most important. Do your research on them through Pinterest search.
• Use only those words as your board titles as they are the ones your audience is searching for.
• Have a business account and optimize your account with the same keywords.
• Ensure every board of yours has pins that match your board title. You can’t have a recipe pin in a Blogging Tips board.
• Once your account starts growing with increased monthly visits, avoid third party pins unless they are from a high account.
• Don’t add too many boards that you cannot manage. All boards need to have regular consistent pinning.
• Aim for 3 to 5 new pins every single day. I pin 6 days a week and take a day off.
• Ideally give a space of 7 to 10 days for pins that have the same URL. Some says an interval of 3 days is enough. I found Pinterest stops showing my pins now if I don’t have regular new blog posts / new URLs.
• I use board covers. But the accounts grow even without board covers. They just look aesthetic without impacting your traffic.
• No broken links. Have a 404 page in case there is a broken link somewhere that you no longer remember.

Ready to take your Pinterest strategy to the next level but don’t have the time?

As an experienced Pinterest manager, I help busy entrepreneurs and content creators grow their traffic and sales through strategic Pinterest marketing. From keyword-optimized pin creation to board management and analytics tracking, I handle the technical details so you can focus on your business.

If you’re ready to transform your Pinterest presence without the overwhelm, let’s chat about how my Pinterest Management Services can work for you. Learn more about my services to get started.

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Final Thoughts

Pinterest can be such a powerful way to get steady, long-term traffic to your business. But it’s not an overnight thing. Think of it as planting seeds that will keep blooming for years.

So whether you’re starting with just 2–3 boards or expanding into more, focus on being consistent and keyword-smart. Over time, you’ll see Pinterest sending a flow of ideal clients straight to your offers, blogs, and freebies.

Keep in mind that your audience is already searching for solutions. All you need to do is show up with the right pins and the right boards to meet them there.

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And hey! If this post helped you, don’t forget to pin it to one of your boards so you can revisit it anytime. And more small business owners and creators can discover these helpful tips. Every save and share genuinely supports my work, and I’m grateful for it! Thank you!

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