Introduction

In today’s digital landscape, while running a website, especially on Showit, understanding your website’s performance and user behavior is crucial for success. Whether you’re a blogger, entrepreneur, or creative professional, tools like Google Analytics and Google Tag Manager are essential for optimizing your website. These give you the power to monitor traffic, track events, and see exactly how your users are interacting with your content.

This post will help you harness the power of these tools to drive growth and improve user experience.

But the question is, how do you set up Google Analytics and Google Tag Manager on Showit? That’s exactly what we’ll dive into with this comprehensive post and learn how to get these powerful tools running on your Showit site in no time!

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What is Google Analytics?

Let’s start with the basics. Google Analytics is a free powerful web analytics tool that lets you track visitors to your website, giving you insights into how users are interacting with your site. You can track metrics like:

• Page views
• User demographics (age, gender, location)
• Traffic sources (organic, direct, referral, social media)
• Time spent on site
• Bounce rates
• Conversion rates

Basically, it helps you understand how your audience behaves on your website, and it’s an absolute must-have if you want to optimize your site and boost conversions. With this information, you can make informed decisions to improve your website’s performance and user engagement.

What is Google Tag Manager?

Now, let’s talk about Google Tag Manager (GTM). It’s another free tool, but instead of just tracking visitors, it helps you manage all your tracking codes—also known as tags—in one place on your website without modifying the source code. So, if you want to track specific events like button clicks, form submissions, or video views, GTM is the way to go.

Benefits of Google Tag Manager:

• Simplified tag management without constant code updates: You don’t need to modify your website’s code every time you want to add new tracking (huge win if you don’t like messing with code).
• Centralized control of multiple tags: You can manage multiple tags like Facebook Pixel, Google Ads, Pinterest, and custom HTML from one dashboard.
• Improved website loading speed: It makes your website load faster since it only loads the necessary tags.
• Enhanced tracking capabilities for specific events: It makes it easy to know the conversion rates if you have a sale happening on your website.

Why You Need Both Google Analytics And Google Tag Manager On Your Showit Site

Before jumping into the setup process, it’s important to understand why both tools are essential for Showit users. Google Analytics provides a detailed report on your site traffic and visitor behavior, while Google Tag Manager allows you to track more specific actions like video plays, button clicks, form submissions, and more without constantly updating your website’s code.

Combining Google Analytics and Google Tag Manager on your Showit website provides a comprehensive toolkit for tracking and analyzing user behavior and getting the conversion rates. you get a full picture of what’s working and what’s not,

By using both tools, you’ll gain a holistic view of your website’s performance, enabling you to:

• Identify areas for improvement
• Optimize user experience
• Increase conversion rates
• Make data-driven decisions for your online strategy

How To Set Up Google Analytics On Showit

Step 1: Create a Google Analytics Account

• Head to Google Analytics and sign up for an account with a gmail address if you don’t already have one.
• Click Start measuring to set up your account.
• Input your account and website details (make sure you enter the Showit website URL.
• Choose the appropriate industry category and time zone.
• Click Create and accept the Google Analytics terms of service.

Next would be the Tracking ID

Step 2: Get the Tracking ID

• Once your account is set up, you’ll be given a Tracking ID (format: G-XXXXXXXXXX)
• This is the code you need to track your Showit site’s traffic.

Get back to your Showit website now.

Step 3: Add the Tracking ID to Showit

Now, let’s add the tracking ID to your Showit site.

• Log in to your Showit dashboard.
• Go to Site Settings
• Paste the Google Analytics tracking ID into the Third Party Integration of the Showit settings.
• Save your changes.

Step 4: Verify the Installation

To ensure your Google Analytics is properly set up,

• Return to your Google Analytics dashboard
• Check the Real-Time tab to confirm traffic tracking

If you see traffic on your site, the installation was successful! Sometimes it takes 48 hours to get all the data.

How To Set Up Google Tag Manager On Showit

Step 1: Create a Google Tag Manager Account

1. Head over to Google Tag Manager and sign up for a free account.
2. Enter your account name and container name (use your Showit website URL as the container name).
3. Select Web as the target platform and click Create.

Now get the Container ID which would be GTM and a string of numbers.

Step 2: Get the Container Code

After creating your account, click on the Container ID number, and you’ll be given two pieces of code:

• One for the Head section
• One for the Body section

Copy the Head HTML code.

Step 3: Add the Google Tag Manager Code to Showit

1. Add the Head Code:
   • Log in to your Showit dashboard.
   • Go to Home page and then to Advanced Settings on the right side lower down
   • Paste the Head code from Google Tag Manager into the the Custom Head HTML section of your pages.

Note: If you already have code installed in the Custom Head HTML section of your site, scroll to the very end of the code and hit enter to drop down to a new line, where you can paste additional code.

2. Add the Body Code:
   • For the Body tag, copy the entire second code snippet on Google Tag manager and go to your website.
   • Showit has a handy feature called Embed Code Widget at the bottom.
   • Click on the widget and go to the Embed info tab seen on the Properties panel on the right side.
   • Paste this code into the Custom Code box.

Do this on every page of your Showit website for the tag to fire properly. I put the head code in the advanced settings Custom Head HTML of every single page and the body code into the header cavas, which was a site canvas, so it was automatically available on every page.

Also, the Showit blog is integrated with WordPress, adding these codes in the Showit advanced settings and Embed Code Widget of your blog template pages would work for your blog pages.

Once these code snippets have been added to all the pages of your website including the 404 page, click the publish button. Now your Google Tag Manager should now be connected to your Showit site!

Step 4: Verifying the Setup

To check if Google Tag Manager is working correctly, use Google’s Tag Assistant or the Tag Manager Preview Mode.

• Simply go to Google Tag Manager,
• Enable preview mode, and then visit your website.
• You should see a green notification indicating that your tags are firing correctly.

How to Use Google Tag Manager on Showit

Once Google Tag Manager is installed, you can start tracking specific events on your Showit website. Here’s how:

Tracking Events with GTM:

1. Click Tracking: Want to know how many people click a button? Set up a Click Trigger in Google Tag Manager and associate it with the button and links.
2. Form Submissions: Track form submissions by setting up a Form Submission Trigger.
3. Scroll Depth: Gauge how much of your content visitors are engaging with by creating a Scroll Depth Trigger.

After setting up these triggers, you can view the results directly in Google Analytics under the Behavior section.

Google Analytics And Tag Manager: The Perfect Duo

Together, Google Analytics and Google Tag Manager provide a comprehensive view of your website’s performance. Here’s how using them together benefits your Showit website:

1. In-depth Audience Insights: Google Analytics shows you where your visitors come from and what they do on your site, while Google Tag Manager allows you to track more detailed events like button clicks and form submissions.
2. Easy Tag Management: With Google Tag Manager, you can manage and track multiple tags (like Facebook Pixel, Pinterest Ads, Google Ads, etc.) without touching your website’s code.
3. Real-time Performance Tracking: Both tools offer real-time data, helping you adjust your strategies on the fly to maximize engagement and conversions.

View these custom events in Google Analytics under the Behavior section for detailed insights.

Conclusion

Setting up Google Analytics and Google Tag Manager on your Showit website may seem daunting, but once you have it set up, the insights you gain will be invaluable. They are a game-changer for understanding and optimizing your online presence. Whether you want to track basic visitor behavior or advanced event triggers like button clicks and form submissions, these tools will give you everything you need to optimize your site for success

By reading and bookmarking this post, you’ve taken a significant step towards data-driven success.

Remember, Google Analytics helps you understand your audience, while Google Tag Manager makes tracking specific events a breeze. Together, they’re the perfect combination for any Showit website owner looking to scale their business or blog with data-driven decisions.

The key to leveraging these tools effectively is continuous monitoring and analysis. Regularly review your data, test new strategies, and refine your approach based on the insights you gain.

Ready to take your Showit website to the next level? Get Google Analytics and Google Tag Manager set up today, and start taking control of your website’s performance!

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