Introduction

Hey guys. Another day and a new blog post on how these 3 hack make Pinterest Marketing strategy easy. This one is super important for your Pinterest marketing.

Do you know what we usually do after posting a pin? We rush to the analytics to check the impressions and outbound clicks. And the most disappointing thing is that sometimes we do get the impressions but no clicks.

And then your brain goes, what’s the point of all this? I’m not saying we are supposed to post 15 to 20 pins every day, but being strategic in your Pinterest content will get you more engagement. Don’t work harder, work smarter. Though simple to say, there’s a way of going about it. I’m hoping these three simple steps help you get more outbound clicks and, with that, more traffic to your blog or your shop.

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Pinterest is not social media

You have to remember that Pinterest is not like Instagram where you post and get instant engagement. Patience is the keyword here, but you can be strategic at the same time. First, you catch the eye of your target audience with your brand logo and website. Then come pins that give them valuable information directly on the pin, which leads to saves. Then come the pins that direct them to your blog post, which leads to outbound clicks and more traffic to your website or shop.

Think of your pins like a journey. First, you get them to notice you. Then you get them hooked on your content. Then you direct them outside so you get the sales. Pins that flow through these three stages get the most engagement. And with this kind of content flow, the Pinterest algorithm gets triggered, so even pins that don’t exactly match what your audience typed in still show up on their feed. Which means more potential clicks.

You can get the ideas from your Pinterest analytics and build your strategy around them. Remember, each pin has a different purpose in this formula, and obsessing over just one metric is not a good strategy. It is better to take your audience through the journey so they begin to trust you.

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Three Types of Pinterest Content

And no, I’m not talking about the formats like photos, videos, or carousels. I mean the actual substance of the pin and the goal behind it.

1. Brand Awareness Pins

These are the pins where your audience gets to discover you. You would get moderate engagement on them. They could be seasonal content or content that comes up in people’s lives once in a while.

For example, dresses for a bride. Your audience would notice such pins but may not click on them. But if you put your logo and website on these pins, your brand stays on their minds for when they do need you.

2. Save-Worthy Pins

Here’s where things get interesting. These pins have content that causes people to save them, either for right now, like that bride looking for dresses, or for later when the moment arrives.

For the Pinterest algorithm, saves mean the audience trusts your content and wants to see more of it. Remember, the longer people stay on the platform, the more eyes Pinterest gets on its ads. So saves are actually Pinterest gold. These pins help your audience plan for the present moment or for some time in the future.

Saves are the best way to trigger the Pinterest algorithm so that the next time they open Pinterest, the platform shows them more of your content. Their saves are basically telling the algorithm that your content matters to them. Even if your other pins are not directly related to what they searched for, they still have a good chance of showing up on their feed.

3. Click-Through Pins

This is the most important content type because these are the pins that lead to a lot of outbound clicks. If you are in affiliate marketing, this helps you make money. If you are selling a product, these are the pins that drive traffic to your shop. The bottom line is getting the most clicks. Pinterest starts showing this content to more of your target audience when it performs well.

Sometimes a pin shows up across all three content types. It gets the most impressions, the most saves, and the most outbound clicks. You can spot these in your analytics, and those are your winners. Make similar pins every week so that your engagement keeps increasing.

If your audience loves a certain kind of pin, keep making them. And that brings us to the next important part of the strategy.

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How to Read Your Pinterest Analytics

1. Pins with high impressions
2. Pins with high impressions and high pin clicks
3. Pins with high saves
4. Ratio of pin clicks to saves
5. Ratio of pin clicks to outbound links

All of this data lives in your Pinterest analytics. Compare these reports together to see which pins are serving all three content goals. They then show you patterns in your topics, designs, keywords, and boards that get the most clicks.

Look at these first:

1. Impressions — these pins are getting pushed into the feed
2. Saves — these pins are causing people to save them to their boards
3. Outbound links — these pins are getting people to click through to your website

Once you have this data, all you need to do is turn it into your strategy. In your analytics for the current month, screenshot the pins that got the most saves or outbound clicks. It means they were saved and clicked the previous month.

So every month, your analytics are actually reflecting what your audience did the month before. Using this information, you can start to predict what’s performing now and know what’s going to bring more traffic to your website or shop later.

Pin this on your boards

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Amplify What’s Already Working

When you find a pin that’s getting the most saves and outbound clicks, make more pins on the same topic with the same keywords. Create a new board with a similar group of pins. Turn the pin design into a brand template you can reuse. Use the same keywords on other similar pins.

For example, if you find a pin that got the most saves and outbound clicks for lace pattern dresses and you don’t have a board for it, make one.

Use what’s working to make it work more, rather than chasing brand new ideas that will take months to pick up traction. You can absolutely test new content with your fresh pins, but make sure that the pins that have already worked are showing up regularly in your pinning routine.

In Summary

Once you’ve laid out the path for your audience to follow and you start seeing good numbers of saves and outbound clicks, double down. Make similar pins to amplify your reach. This leads to a better optimization of your Pinterest marketing strategy.

Forget the old habit of repinning the same pin to every board. It is about having optimized content that earns saves and clicks across your boards. And remember, they have to be fresh pins.

And that’s really it, guys. Once this flow clicked for me, Pinterest started making so much more sense. Pinterest is not complicated when you know what you are doing. It just needs a little patience and a whole lot of strategy. And now you have both. It is no longer a guessing game. Just pure simple Pinterest Marketing Strategy. If you are ready to take it a step further, here are a few ways I can help.

Ready to take your Pinterest strategy to the next level but don’t have the time?

As an experienced Pinterest manager, I help busy entrepreneurs and content creators grow their traffic and sales through strategic Pinterest marketing. From keyword-optimized pin creation to board management and analytics tracking, I handle the technical details so you can focus on your business.

If you’re ready to transform your Pinterest presence without the overwhelm, let’s chat about how my Pinterest Management Services can work for you. Learn more about my services to get started.

Loved This Post? Save It for Later!

And hey! If this post helped you, don’t forget to pin it to one of your boards so you can revisit it anytime. And more small business owners and creators can discover these helpful tips. Every save and share genuinely supports my work, and I’m grateful for it! Thank you!

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