How to Create a Cohesive Instagram Aesthetic Now

Introduction

Hey there, Instagram enthusiasts! Ready to take your Instagram game to the next level? A cohesive Instagram aesthetic is your ticket to a visually stunning profile that attracts and engages followers. In this guide, we’ll walk you through the steps to develop a consistent look and feel for your profile, from choosing color schemes and filters to planning your grid layout. Let’s dive in and make your Instagram feed a visual delight!

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1. Understand Your Brand

Before diving into the aesthetics, it’s crucial to understand your brand identity. Ask yourself:

• What message do you want to convey? Your Instagram profile should reflect the core message of your brand. Are you promoting a lifestyle, selling products, or providing a service?
• Who is your target audience? Knowing your audience helps tailor your content to their preferences. Are they young professionals, fitness enthusiasts, fashion lovers, or tech geeks?
• What emotions do you want your audience to feel when they see your posts? Do you want them to feel inspired, happy, motivated, or relaxed?

By answering these questions, you can define a clear vision for your Instagram profile. This clarity ensures that your visual and textual content aligns with your brand’s identity and values.

2. Choose A Color Scheme

Color plays a significant role in creating a cohesive aesthetic. Here’s how to pick the perfect color scheme:

• Brand Colors: Start with your brand colors. Consistency across all platforms is key. For instance, if your brand colors are blue and white, try to incorporate these colors into your Instagram posts.
• Mood and Tone: Decide on the mood you want to set—warm, cool, neutral, vibrant? For example, warm tones can evoke feelings of coziness and comfort, while cool tones can convey calmness and professionalism.

Tools to Help: Use tools like Adobe Color or Coolors to explore and create your color palette. These tools allow you to experiment with different combinations and find the perfect palette for your brand.

3. Select Your Filters

Filters can unify your photos and create a consistent look. Some tips:

• Consistent Use: Stick to one or two filters to maintain uniformity. This helps in creating a cohesive look across all your posts.
• Adjust Settings: Customize filter settings to suit your color scheme and style. Sometimes, minor adjustments in brightness, contrast, or saturation can make a big difference.
• Apps to Try: Explore apps like VSCO, Lightroom, and A Color Story for advanced editing options. These apps offer a variety of filters and editing tools that can help you achieve your desired look.

4. Plan Your Gril Layout

A well-planned grid layout makes your profile visually appealing. Consider these layouts:

• Checkerboard: Alternate between two types of posts, like quotes and photos. This creates a visually appealing contrast and balance.
• Rows or Columns: Dedicate rows or columns to specific themes or colors. For example, you could use one row for product shots and another for customer testimonials.
• Diagonal: Create a diagonal flow by posting similar images or colors diagonally. This layout can give a dynamic and interesting look to your feed.
• Tools for Planning: Use apps like Planoly, UNUM, or Preview to visualize and plan your grid layout. These tools allow you to see how your posts will look together before you publish them.

5. Be Consistent With Typography

Typography is another element that contributes to your aesthetic:

• Font Choices: Select fonts that align with your brand identity. If your brand is modern and sleek, choose clean, sans-serif fonts. For a more traditional look, serif fonts might be appropriate.
• Text Placement: Be consistent with where and how you place text on your images. For example, always placing text in the bottom right corner can become a recognizable part of your brand.
• Tools for Typography: Canva and Over are great tools for adding stylish text to your images. These apps offer a wide range of fonts and design elements to enhance your posts.

6. Curate Your Content

Content curation is key to maintaining a cohesive aesthetic:

• Content Themes: Decide on content themes that align with your brand. These could include behind-the-scenes shots, product highlights, user-generated content, or lifestyle images.
• High-Quality Images: Use high-resolution images for a professional look. Blurry or pixelated images can detract from your aesthetic.
• User-Generated Content: Encourage followers to share content that fits your aesthetic. Reposting user-generated content not only fills your feed but also engages your audience and builds community.

7. Use Cohesive Captions

Captions can enhance your visual aesthetic:

• Tone of Voice: Maintain a consistent tone that reflects your brand personality. Whether it’s playful, professional, or inspirational, consistency is key.
• Hashtag Strategy: Use relevant and branded hashtags to increase visibility. Create a list of hashtags that are relevant to your niche and rotate them to reach a wider audience.
• Engagement: Ask questions and encourage comments to boost engagement. Engaging captions prompt your followers to interact with your posts, increasing visibility.

8. Monitor And Adjust

Regularly review your profile to ensure consistency:

• Analyze Performance: Use Instagram Insights to track what works best. Look at metrics like engagement, reach, and follower growth to see which types of posts resonate most with your audience.
• Stay Updated: Keep up with trends and adjust your strategy accordingly. Social media trends can change quickly, so it’s important to stay flexible and adapt.
• Feedback: Listen to your audience and adapt based on their feedback. Comments and direct messages can provide valuable insights into what your followers like or dislike.

9. Tools And Apps To Enhance Your Aesthetic

• VSCO: For consistent filters and advanced photo editing.
• Lightroom: For professional-grade photo editing and presets.
• Planoly: For planning and scheduling your posts.
• Canva: For creating branded graphics and adding text to images.
• UNUM: For visualizing and organizing your Instagram grid.

10. Showcase Your Unique Style

Your Instagram aesthetic should reflect your unique style:

• Personal Touch: Add elements that showcase your personality. Whether it’s behind-the-scenes content or personal stories, make your profile uniquely yours.
• Consistency vs. Variety: While consistency is key, don’t be afraid to mix things up occasionally to keep your feed interesting. Introducing new content types or themes can keep your audience engaged.
• Be Authentic: Authenticity resonates with audiences, so stay true to yourself and your brand. Authentic content builds trust and loyalty among your followers.

Get the free Mastering Instagram Aesthetics Guide here!

Conclusion

Creating a cohesive Instagram aesthetic may seem daunting, but with these steps, you’ll be well on your way to a stunning profile that attracts and retains followers. Remember, consistency is key! Happy Instagramming!

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