How To Create New Pinterest Pins That Rank High

Introduction

Hey there. Let’s be honest—designing Pinterest pins that actually rank high and get clicked can feel like a mystery. You’re showing up, creating content, and doing all the right things, but still wondering why your pins aren’t gaining traction. How To Create New Pinterest Pins That Rank High isn’t about fancy software or spending hours in Canva. It’s about mastering a few intentional Pinterest design and marketing tips that help your content get seen, shared, and saved.

If you’re a small business owner juggling all the digital things—this one’s for you. Whether you’re just starting with Pinterest marketing for beginners or trying to refine your Pinterest strategy for business, these tips will help you finally start to earn on Pinterest and increase blog traffic without the overwhelm.

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1. Start With a Strong Visual That Makes Sense

Let’s keep it real: Pinterest is a visual search engine. That means your image matters as much as your headline. A dark, blurry, or off-topic photo? Swipe. Instead, use clear, high-resolution images that actually relate to the content you’re promoting.

If you’re writing about digital marketing or Pinterest traffic, don’t use a picture of a sunset or coffee mug. Be literal and specific. You can find amazing photos on free sites like Pexels, Unsplash, or even niche stock providers. Your visuals should instantly communicate what the pin is about.

Pro Tip: I have subscribed to Styled Stock Society, (this is an affiliate link) which has aesthetic stock photos for modern entrepreneurs. That way I’m not wasting time searching every time. This is a major time-saver while batching Pinterest content.

2. Choose Fonts That People Can Read At A Glance

It’s tempting to use fancy fonts because they feel stylish or branded. But Pinterest is a mobile-heavy platform—most people are scrolling on their phones. If your text isn’t readable at a glance, they’re not sticking around.

Stick with bold, clear, sans-serif fonts for your headlines. Make your headline the center of attention. Avoid script fonts for large amounts of text. Keep your design clean and let the words do the work.

3. Keep Your Text Aligned with Your SEO Goals

This one’s huge: Pinterest can read your pin text. It’s not just for aesthetics—it’s part of your Pinterest SEO. When you overlay keywords like “Pinterest Marketing Tips” or “How to Use Pinterest to Grow Your Business,” you’re helping Pinterest index and categorize your content correctly.

That means better visibility, better chances of showing up in search results, and better results overall.

Pro Tip: Keep your keyword phrases short and punchy. They should match what people are actually searching for. Use Pinterest’s search bar for inspiration.

4. Design for Different Pin Sizes (and Track What Works)

While the 2:3 aspect ratio (like 1000 x 1500 px) is the Pinterest standard, don’t be afraid to experiment. Taller pins (1000 x 2100 px) often stand out in a crowded feed and may drive more Pinterest traffic.

Test different dimensions and track performance. See what your audience actually engages with. It’s all about refining your Pinterest content strategy based on real data—not just assumptions.

5. Build Brand Consistency Without Boring Repetition

Yes, it’s possible to have consistency without copying yourself over and over again. Use templates to keep your designs on-brand, but vary your headlines, images, and layouts. This way, your content stays fresh while still being recognizable.

If you’ve got a color palette and font combo you love—great! Lock those in and build templates around them. That’s exactly what I do, and it saves hours when I’m in creation mode.

6. Add a Clear CTA to Every Pin

Don’t assume people know what to do next. A well-placed call-to-action (CTA) can dramatically improve your pin clicks. Simple phrases like “Read Now,” “Get the Free Guide,” or “Shop the Templates” give direction.

It’s a tiny change that can lead to more Pinterest growth and a bigger impact on your digital marketing goals.

Want pins that look clean, convert well, and align with your brand? My Modern Minimalist Pinterest Templates are designed to stop the scroll without overwhelming the eye.

7. Use Your Data to Create Smarter Pins

Once you’ve been posting consistently, don’t forget to revisit your analytics. Look at which pins are getting the most saves, clicks, and impressions. Is it a certain headline style? A specific color combo?

Use that insight to create more of what’s working. That’s the secret sauce behind every successful Pinterest marketing plan.

Pro Tip: Don’t delete underperforming pins. Just improve your designs over time. Pinterest rewards fresh content, so keep testing.

8. Prioritize Scroll-Stopping Headlines on the Pin Image

Your headline is what makes someone stop mid-scroll. It should speak directly to what your audience is searching for and clearly communicate value. Think “How to Grow on Pinterest in 30 Days” or “Pinterest Hacks for More Blog Traffic.” Avoid vague phrases like “Click Here” or “Check This Out.”

Headlines that solve problems or promise a result tend to perform best. Combine those with bold fonts and high-contrast design, and you’ve got a pin that not only ranks—but gets clicked.

Pro Tip: Brainstorm 3–5 headline variations for each post, then test which performs best over time.

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9. Design Multiple Versions of a Single Pin

Don’t stop at one design per blog post. Creating 2–3 pin versions with different headlines, layouts, or color emphasis helps you test what resonates best with your audience—and gives Pinterest more content to index.

Changing just one element (like headline wording or photo) can boost engagement. Think of this as building your pin’s reach and ranking potential.

Pro Tip: I batch these alternate versions using templates—it keeps the style consistent without burning time.

10. Save Templates of Your Best-Performing Pins

If a certain pin design drives consistent traffic or saves, turn it into a reusable template. This speeds up your design process and keeps you aligned with what actually works for your audience.

This also helps keep your Pinterest marketing strategy sustainable—and scalable—as your content library grows.

Pro Tip: Label your top-performing designs in Canva so you can duplicate and tweak instead of starting from scratch every time.

Final Thoughts: Strategic Pins Create Sustainable Growth

Creating pins that rank high and convert doesn’t require design degrees or fancy tactics. It requires strategy, clarity, and consistency. If you focus on clear visuals, relevant keywords, and a strong Pinterest marketing guide, your pins will begin to drive steady Pinterest traffic over time.

How To Create New Pinterest Pins That Rank High isn’t just a goal—it’s totally doable with the right Pinterest strategy for business. You’ve got this.

Want to make sure your next pin actually ranks?

Grab my free Pinterest SEO Checklist, a quick-reference guide to help you design and write pins that perform in Pinterest search. It’s simple, actionable, and designed to help your content get discovered.

If you’re ready to take a deeper dive, my Pinterest Playbook eBook walks you through the exact strategies I use to grow traffic, create high-converting pins, and build a consistent Pinterest system that supports your business long-term.

And if you’re ready to hand it off completely, I offer Pinterest Management Services to take care of the strategy, design, and scheduling—so you can stay focused on running your business while I handle the rest.

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And hey—if this post helped you, don’t forget to pin it to one of your boards so you can revisit it anytime. And more small business owners can discover these helpful Pinterest marketing tips. Every save and share genuinely supports my work, and I’m grateful for it! Thank you!

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