How to Create Content from Your Book for Social Media

Introduction

Hey there. You’ve written a book, and now you’re wondering how to promote it effectively. The good news is that your book is a goldmine of content just waiting to be repurposed for social media. In this post, I will show you how to create content from your book for social media.

By leveraging its chapters, themes, quotes, and stories, you can create engaging posts that resonate with your audience. You can easily turn your book into a stream of social media content that boosts visibility, drives engagement, and ultimately sells more copies. Let’s dive in!

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1. Extract Key Quotes And Snippets To Create Content

Your book is filled with golden nuggets of wisdom or intriguing moments that make readers pause and reflect. These quotes and snippets are perfect for social media, especially visual platforms like Instagram and Pinterest. People love shareable, bite-sized content that resonates emotionally or intellectually.

Identify quotes that spark emotion or curiosity by carefully selecting lines from your book that resonate deeply with readers, ideal for shareable content.

Ensure the text you choose is concise and impactful, leaving a lasting impression with your brand’s fonts and colors consistently to create a recognizable and cohesive visual style.

• Go through your manuscript and highlight sentences or paragraphs that stand out.
• Choose quotes that align with the values of your target audience.
• Use Canva or similar tools to turn these quotes into visually appealing graphics.

Pro Tip: Test different formats—plain text on a clean background, lifestyle imagery, or themed graphics. Track engagement to see which resonates most with your audience.

Related Post: Why An Author Needs Easy Digital Marketing Strategy

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2. Create Summaries for Blog Posts or LinkedIn Articles

Every chapter of your book can become a standalone blog post or LinkedIn article of 300-500 words. Summarize each chapter’s core message, insights, or story, and adapt it to fit the platform’s tone. This approach not only provides valuable content but also teases your book’s full experience.

Highlight compelling aspects or intriguing arguments that will grab readers’ attention and intrigue them. Include a clear call-to-action (CTA) at the end, encouraging readers to dive deeper into the full content of your book.

• Start with a captivating headline or question.
• Focus on one main idea per post.
• Use subheadings and bullet points for readability.
• Include a link to your book’s sales page.

Pro Tip: Share these summaries in email newsletters alongside links to your social media, creating a cross-platform promotion strategy.

3. Transform Stories into Instagram Reels or TikToks

If your book includes compelling stories, anecdotes, or case studies, they’re perfect for short-form video platforms like Instagram Reels and TikTok.

Start with a storytelling arc where you set the scene, introduce a relatable problem, and then reveal a resolution that resonates with your audience. This structure keeps viewers engaged and invested in your narrative.

Adding captions to your videos not only makes them accessible to a wider audience but also ensures viewers can engage with your content even when sound is off. Captions also improve retention, as they reinforce the message visually.

• Film yourself narrating the story with enthusiasm.
• Add background music to set the tone.
• Use trending hashtags and audio for greater reach.
• End with a CTA: “Get the full story in my book!”

Pro Tip: Tease stories by ending videos on a cliffhanger and directing viewers to your book for the full details.

Related Post: 7 Tasks For Authors To Increase Their Online Presence

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4. Host Live Q&A Sessions

A live session is a fantastic way to interact directly with your audience while showcasing your expertise. Use platforms like Instagram Live to answer questions about your book’s themes, writing process, or key takeaways.

Announce your live session in advance by creating excitement and giving your audience enough time to mark their calendars. Start by letting them know what the session will cover, and emphasize the opportunity to interact directly with you.

Prepare a list of common questions you’ve been asked or anticipate to keep the conversation flowing naturally. During the session, encourage viewers to submit their questions in real-time, making the event dynamic and engaging.

• Promote the live session on all platforms beforehand.
• Keep the session engaging and interactive.
• Share behind-the-scenes insights from your writing journey.
• Save and repurpose the recording for later use.

Pro Tip: Collaborate with another author, influencer, or podcaster to expand your reach and attract a new audience.

5. Share Your Writing Process

Your audience will love to learn about the behind-the-scenes effort that went into creating your book. Sharing the ups and downs of your writing journey, like drafts or editing notes, can humanize your brand and foster a deeper connection with your followers.

Post photos of your writing workspace to give followers a peek into your creative environment. Readers are very curious about such stuff.

• Use Instagram Stories or Twitter threads for day-to-day updates.
• Turn your journey into a YouTube video or blog post.
• Highlight lessons learned and tips for aspiring writers.
• Create a carousel post outlining your biggest challenges and how you overcame them.

Pro Tip: Pair your posts with hashtags like #WritingCommunity or #AuthorLife to attract fellow writers and readers. They work on all platforms.

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6. Develop Thematic Posts

Every book has central themes or messages. Use these to create thematic content that resonates with your target audience. Whether your book is about self-improvement, business strategies, or a thrilling adventure, tailor posts to match these themes.

Focus on one theme per week to ensure your content remains cohesive and aligned. Share quotes, questions, or challenges related to this theme to engage your audience meaningfully. Encourage your followers to interact by asking for their thoughts, fostering a sense of community and conversation.

• Use polls or quizzes in Instagram Stories to spark engagement.
• Write threads on Twitter diving deep into each theme.
• Post discussion prompts on Facebook or LinkedIn.
• Share relatable memes or infographics related to the theme.

Pro Tip: Create a hashtag specific to your book or its themes to build a community around your content.

7. Highlight Reader Reviews and Testimonials

Social proof is powerful. Sharing testimonials and reviews from readers not only builds credibility but also encourages others to check out your book. These posts can be shared as static images, Stories, or even videos.

Encouraging readers to leave reviews on platforms like Amazon, Goodreads, or your website is a great way to build social proof and attract more readers.

Featuring video testimonials adds a layer of authenticity and trust, as potential readers can hear directly from others about their experience with your work. Together, these strategies help build credibility and influence new readers.

• Screenshot reviews and post them on Instagram or Facebook. Make Quote Graphics on Canva
• Add a CTA: “Have you read [Book Name]? Leave your review now!”
• Highlight reviews that emphasize unique aspects of your book.
• Share user-generated content from readers holding or discussing your book.

Pro Tip: Offer an incentive, like a shoutout or exclusive content, to readers who share reviews or photos of your book.

Related Post: Build An Author Platform Before Your Book Launch

8. Repurpose Content into Carousel Posts

Carousels are highly engaging, especially on Instagram. They allow you to dive deeper into a topic while keeping your audience swiping through your post. Turn your book’s key lessons or frameworks into easy slides.

To keep the audience engaged, add visuals that complement the information and help illustrate each point. Brief explanations on each slide will ensure clarity and prevent overwhelming your viewers.

This format not only makes the content easier to follow but also enhances the overall presentation, encouraging viewers to take in the information in a more interactive and engaging way.

• Use a hook on the first slide to grab attention.
• End with a CTA directing readers to your book.
• Use bold colors and clean layouts for readability.
• Test different topics to see which perform best.

Pro Tip: Include a summary slide at the end, recapping all the points and reinforcing the CTA.

9. Turn Your Book into an Audiogram

Audiograms—short audio clips paired with visuals—are perfect for platforms like Instagram and Twitter. If you have an audiobook or a recorded reading of your book, select compelling excerpts to share.

Select a gripping or emotional passage from your book to feature in an audiogram. Pair the audio with subtitles to ensure it’s accessible to all viewers, especially those watching without sound.

Enhance the experience by adding relevant visuals that complement the tone and message of the passage, creating a more immersive experience for the audience.

Use tools like Headliner or Adobe Spark to create the audiogram, which will allow you to easily combine audio, text, and visuals into an engaging piece of content that can be shared on social media to capture attention and draw in potential readers.

• Add captions for accessibility.
• Use branded colors and fonts for consistency.
• Include your book’s title and purchase link.
• Experiment with different lengths, from 15 seconds to 1 minute.

Pro Tip: Use audiograms as teasers for podcast interviews or live readings to increase anticipation.

Related Post: Strategize Your Author Platform For Book Launch

10. Host a Giveaway

Who doesn’t love free stuff? Hosting a giveaway is a surefire way to boost engagement and increase your book’s visibility. Offer signed copies, merchandise, or exclusive content as prizes.

When running a giveaway or contest, it’s essential to set clear and simple rules for entry, such as liking the post, commenting, or sharing it with their followers. This ensures that participants understand exactly how to enter and what’s expected.

Encourage participants to tag friends in their comments, as this helps expand the reach of your contest and brings more visibility to your giveaway. Finally, be sure to announce the winner publicly, whether through a post or story, to maintain transparency and build trust with your audience.

This also provides an opportunity to thank everyone for participating and keep the engagement going.

• Promote the giveaway across all platforms.
• Use a catchy graphic to grab attention.
• Highlight the benefits of your book in the prize description.
• Follow up with a thank-you post to all participants.

Pro Tip: Collaborate with other authors or influencers to co-host the giveaway and expand your audience.

Bonus Tip

11. Create Playlists: Immersing Readers in the World of Your Book

Creating playlists that align with the themes, mood, and characters of your book is a powerful way to engage readers and immerse them in the world you’ve created. Music can enhance the reading experience by providing an emotional connection to the story, making it feel more vivid and personal.

By curating a playlist based on the book’s setting, tone, and key scenes, readers can connect with your work on a deeper level. It also allows you to give fans a unique, interactive experience that complements your written content.

Share your playlist on social media platforms like Spotify or YouTube and link to it from your book’s website, so readers can easily access it while they read.

Playlists can also serve as a valuable marketing tool, driving traffic to your book’s online presence. Plus, you can encourage your audience to create and share their own playlists inspired by your book, further expanding your reach.

• Curate a playlist based on the book’s themes, mood, and characters.
• Share the playlist on platforms like Spotify, YouTube, or Apple Music.
• Engage your readers by encouraging them to share their own playlists inspired by your book.
• Use music to enhance the emotional connection and immersion in your story.

Pro Tip:

Consider including songs that could resonate with readers at different moments in the story, such as songs for specific chapters or pivotal scenes, to provide a personalized and deeper experience.

Wrapping Up

By repurposing your book’s content for social media, you’re not just promoting your work; you’re offering valuable insights, inspiration, and knowledge to your audience. Social media is a powerful tool to connect with your readers, spark conversations, and create a community around your book.

Remember, consistency is key to building momentum. Keep experimenting with different content formats, analyzing engagement, and refining your strategy to discover what resonates most with your followers.

Whether you’re sharing quotes, behind-the-scenes looks, or thought-provoking passages, every piece of content helps reinforce your message and strengthens your author brand. Now, it’s time to take action—let your book’s brilliance shine across every platform, attract new readers, and build lasting relationships with your audience.

The more you share, the more your book will be seen, loved, and shared!

Drop a comment below if you found this helpful. Which tip did you find most valuable? Do you use any other ways to promote your book? Let’s chat!

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