If you’re building your service-based business while still working full-time, your blog can quietly do a lot of the heavy lifting for you. It’s your digital assistant. Your silent portfolio. And your most reliable long-term traffic strategy. But here’s the thing: Before you start launching your offers, sending pitch emails, or designing your services page—you need blog content that builds trust first. The 5 blog posts.

These posts don’t have to be long or fancy.

They just need to answer the right questions your ideal clients are already asking. So, if you’re a coach, editor, virtual assistant, or creative starting out on the side—these are the five blog posts I recommend you publish first.

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1. The “Why I Do This” Story Post

This is the first post that shows people who you are—without needing to show your face or tell your whole life story.

Here’s what this post should answer:

• Why did you start this business?
• What problem were YOU trying to solve (before helping others solve it)?
• What does your audience have in common with that version of you?

Example Titles:

• “Why I Started a Pinterest Strategy Business While Still Working Full-Time”
• “From Corporate Job to Side Hustler: My Blogging Story”
• “I Was Tired of Posting on Instagram Every Day—Here’s What I Did Instead”

This post builds emotional connection.
It turns strangers into subscribers because they see themselves in your past struggles.

Pro Tip: Keep it under 1,000 words. End with a “What about you?” style question and invite them to reply or comment.

2. The “How I Help” Clarity Post

This is where you make it easy for your audience to understand:

• who you work with
• what you help them with
• and how you do it

Even if you don’t have services listed yet, this post should outline your core solution. Think of this like your long-form elevator pitch—but softer, more story-based, and easier to digest.

Example Titles:

• “How I Help Creatives Use Pinterest to Build a Consistent Stream of Clients”
• “What I Do (and Don’t Do) as a Blog Strategist for Solopreneurs”
• “Helping Side-Hustlers Show Up Consistently Without Burnout”

You can walk them through a simple framework, or even just explain your 3-step process.

Pro Tip: Link to your services page, waitlist, or even your newsletter in this post—this is often a high-converting blog post.

3. The Educational “Start Here” Guide

This is your first pillar post—something evergreen, helpful, and search-friendly. It should teach your audience something they want to learn but are overwhelmed by trying to figure out on their own. You don’t need to be a guru. You just need to show them the first few steps with clarity.

Example Titles:

• “A Beginner’s Guide to Starting a Blog for Your Business”
• “How to Set Up Pinterest for Your Business in Under 60 Minutes”
• “Side-Hustling? Here’s What to Focus on When Time is Tight”

This blog post does 3 things at once:

1. Shows your authority
2. Starts building SEO
3. Gives you carousel and email content for weeks

Pro Tip: Break this into a 3–5 step structure. Add subheadings so it’s skimmable. Use real tools or workflows you use—no fluff.

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4. The Mistakes or Myths Post

This is where you bust the common misconceptions in your industry. It’s one of the best ways to set yourself apart from generic advice. It positions you as someone who thinks strategically, not just follows trends.

Example Titles:

• “5 Things I Wish I Knew Before Starting a Business Blog”
• “Common Mistakes Solopreneurs Make When Using Pinterest”
• “Why Posting Every Day on Instagram Wasn’t Helping My Business”

This is where you can gently call out what’s not working and offer what to do instead.

Pro Tip: Add 1–2 personal examples. Show the mindset shift you had to make and why your strategy now feels more aligned.

5. The Results or Case Study Post

This is for proof. You don’t need dozens of clients or a 6-figure launch story to write this post.

You can share:

• A result YOU got from your own blog/Pinterest strategy
• A story from a client, beta tester, or friend you helped
• Or even a time-saving system that changed your own business workflow

Example Titles:

• “How I Got 200 Monthly Visitors From Pinterest Without Reels or Ads”
• “This Blog Post Template Saves Me 4 Hours Every Week”
• “A Peek Into the Pinterest Strategy That’s Still Bringing Me Leads”

Even if you’re just starting—this post is still valuable.
It builds credibility and inspires readers to believe: “That could work for me too.”

Pro Tip: Use real screenshots, stats, or even a “before/after” breakdown in bullet points.

What to Do With These Posts

Once they’re published, these aren’t “one and done” blog posts. You’ll repurpose them again and again.

Here’s how to use each one across your content:

Blog Post	Carousel Idea	Reel Idea	Email Idea
Why I Do This	“My story in 3 slides”	POV: “You’re tired of…”	“Here’s where I started…”
How I Help	“Who I help + how”	Text overlay: Problem → Solution	Link to services + mini pitch
Start Here Guide	Step-by-step how-to	“3 things I wish I knew”	Tip of the week summary
Mistakes Post	“Swipe to avoid these”	“The strategy that didn’t work”	Send full blog with a story intro
Results Story	Mini case study	“I used to do X → Now I do Y”	Share win + soft CTA to services

Final Thoughts

Before you build the sales page, before you book the discovery calls—build trust. These blog posts don’t need to be long. They just need to be real.

And they need to sound like you’re talking directly to the person you used to be:

• juggling work and content
• wondering if your blog will ever matter
• hoping someone would just tell you what to write and why

Now you are that person for someone else.

And it starts with these five posts.

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